Folded Dipole – bent and twisted…

Antenna Magus simplifies the task of choosing a suitable antenna. Of course if you simply need a structure that will radiate at a certain frequency – without a specific pattern or impedance requirement – the task is a lot simpler!

I have seen a number of articles and papers where the possibility of using logos as antennas is considered – most notably Apple in the iPhone and Macbook following the 2010 “Antennagate”  scandal. Designing a ‘logo-antenna’ seems quite straight-forward:

1.  Figure out how big the structure should be
2.  Figure out how to excite the structure

… and then see if it radiates efficiently.

How do you go about doing this for a general logo though? If you can start from a well-known antenna that has a similar structure or shape to the logo then (even without extensive EM and antenna knowledge) the principles and guidelines of  the known radiating structure can probably be used as a good starting point to determine how to achieve some form of semi-efficient radiation for the logo.


To illustrate, we have done a simple investigation using the official Magus logo. The “known” Folded dipole antenna can be morphed into a structure resembling the Antenna Magus logo… essentially a bent and twisted folded dipole. Starting from the Folded dipole designed at 1 GHz (courtesy of Antenna Magus) the “logo-antenna” above was designed.


And how does this “logo-antenna” perform… quite well! At the 1 GHz centre frequency, the reflection and radiation performance is comparable to the original Folded dipole, with a 14% (-10 dB) reflection bandwidth and a gain of 2.3 dBi at the centre frequency. Nice!

And what about other well known logos?

Some are easy:

While some of the best known logos such as Nike, Coca-Cola and Ford are not that easy to match up… any ideas?

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